TRG Consulting Sprints

Come together to work with expert TRG consultants in one- or two-day intensive consulting sprints. Each helps you master and apply best practice strategies by building plans you take back to your organization ready to implement. TRG Sprints are data-informed, focused on your organization’s circumstances, and designed to get results in growing patron loyalty and building sustainable revenue. 

Register your interest now and we'll contact you with details on fees, accommodations and lodging and pre-sprint materials you’ll need to prepare.

Sprint Focus Areas:

• Demand Management & Pricing Sprint
  
• Sales and Patron Services Management Sprint
• Subscription Campaign Planning Sprint
  
• Single Ticket Campaign Planning Sprint
• Annual Fund Campaign Planning Sprint
• Loyalty Planning Sprint

Do you have a specific objective that doesn’t align with one of TRG’s standard sprint offerings? We offer an option to customize your sprint, called an Immersion Sprint. Learn more here>>

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Demand Management & Pricing Sprint

Demand Management & pricing is much more than stating a value for a ticket: it’s about managing demand. Demand for a program, admission time, seat or series can be measured, studied, and developed into a successful management strategy. TRG’s hallmark Pricing Sprint can do just that for your next season or series of programs.

Your customized data analysis informs our work and allows our team of consultants to take the guesswork out of scale-of-house and pricing decisions. Supported by consulting expertise from the firm that pioneered demand management principles and tactics, this sprint prepares you to implement immediately. Your action plan will be tailored to your operations over the course of a 1.5 day working session, building upon your institutional knowledge. You’ll be able to honor all that your patrons value while maximizing your earned revenues.

For: Marketing and executive leadership, optionally box office or patron services managers

Get these results: Maximize revenue for every ticket or admission, achieve fuller-looking performance venues.

Master and apply:

• the strategy behind pricing right, learning to right-size prices that may be too high or too low; determine if you have the right number of price points
• scale of house and inventory management techniques to combat the appearance of poor attendance 
• new, updated dynamic pricing techniques that optimize revenue for all events, whether high or low demand; use the location and number of seats at each price to drive patron purchase behavior

Find out more about Demand Management & Pricing Sprints    

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Sales & Patron Services Management Sprint

Investing in staff capacity can yield positive results in any department team and organization. This sprint is focused on the leaders who manage the ticket office or sales and patron services operation in your organization. In a 6-hour session TRG’s consultants will lead your managers through an orientation of today’s best practices, discuss the challenges within your operations, and how to lead change in culture to deliver the desired outcome: a sales-oriented and patron-focused team dedicated to optimizing revenue and deepening relationships with your patrons. This sprint can be scheduled as a group or one-on-one learning opportunity, but either format will include personalized focus on your organization.

For:  Box office or ticket services managers who lead patron-facing team members. 

Get these results: Improved patron relationships, best possible service and revenue from each patron interaction.

Master and apply:

• system data that informs how best to interact with patrons while supporting the organization’s acquisition and cultivation campaigns.
• selling skills that affirm patrons’ affinity to your art and organization.
• best practice techniques such as cross-selling and suggested upgrades to aid in deepening patron loyalty.

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Subscription Campaign Planning Sprint

Get the most out of your direct response dollars with an intensive session to help you plan an entire subscription, membership, or other loyalty program campaign in a 6-hour session. Led by TRG’s experienced consulting team members, you’ll walk away with a step-by-step campaign plan customized for your specific situation outlining what offer you’ll send to which patrons at what time and how to track success. You’ll also leave with a Best Practices Overview you can revisit as you plan or take back as a professional development tool for your staff.

For: Marketing leadership and staff team; optionally, executive leadership

Get these results: An increase in subscription units and revenue, improved ROI on renewal and acquisition campaigns

Master and apply:

• the latest data-backed thinking on the subscription business model and which subscription options to offer patrons
• optimizing patron segmentation, frequency, and timing of appeals for both renewal and acquisition campaigns
• messaging strategies to get the best response possible to your campaign

Find out more about Subscription Campaign Planning Sprints    

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Single Ticket Campaign Planning Sprint

Get the most out of your direct response dollars with an intensive session to help you plan an entire season of ticketing campaigns in a 6-hour session. Led by TRG’s experienced consulting team members, you’ll walk away with a step-by-step campaign plan customized for your specific situation outlining what offer you’ll send to which patrons at what time and how to track success. You’ll also leave with a Best Practices Overview you can revisit as you plan or take back as a professional development tool for your staff.

For: Marketing leadership and staff team; optionally, executive leadership

Get these results: An increase in single ticket units and revenue, better ROI on the campaign

Master and apply:

• optimizing revenue for blockbusters and every other event in your upcoming season
• finding your best prospects and sending them the right message
• right timing, frequency and messaging for every event you market this season

FIND OUT MORE ABOUT SINGLE TICKET CAMPAIGN PLANNING SPRINTS   

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Annual Fund Campaign Planning Sprint

Get the most out of your direct response dollars with an intensive session to help you plan an entire annual fund campaign including your calendar year-end and fiscal year-end appeals in a 6-hour session. Led by TRG’s experienced consulting team members, you’ll walk away with a customized campaign plan outlining what appeal you’ll send to different donor segments, how to keep current donors engaged and increase their contribution, and how to track the effectiveness of your efforts. You’ll also receive a Best Practices Overview you can revisit as you plan or take back as a professional development tool for your staff.

For: Development leadership and staff team; optionally, executive leadership

Get these results: An increase in the number of donors and average gift sizes, improved ROI on renewal and acquisition appeals

Master and apply:

• the latest data-backed thinking on direct response fundraising and which appeals generate the highest donor response
• optimizing patron segmentation, frequency, and timing of appeals for both renewal and acquisition
• messaging strategies to get the best response possible to your campaign

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Loyalty Planning Sprint

Armed with information from TRG’s signature pair of loyalty data analytics, our expert consultants will help you better understand your patrons and the state of loyalty in your organization. TRG’s Patron Loyalty Index (PLI) analysis details loyalty—household by household in your database—to identify addressable loyalty groups TRG calls Advocates, Buyers, and Tryers. The Key Metrics Report reveals major loyalty trends among your patrons, as compared with TRG’s national benchmark group. During a 6-hour session, you’ll work with TRG’s expert consultants to build the necessary framework for adopting and implementing institution-wide programs that keep patrons coming back season after season. TRG will help you develop a data-driven action plan to reduce attrition among your most vulnerable patrons, and build a stronger base of loyalists for sustainable revenue.

For:  Executive, marketing, and/or development directors.

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Immersion Sprint

Do you have a need that doesn’t align with one of TRG’s standard sprint offerings? TRG consultants will partner with you for an intensive session designed to address specific issues that are current challenges or opportunities to growing patron loyalty and revenue in your organization. Whether it be planning for a new artistic leader or a new version of an annual production, or getting staff back up to speed on the latest best practices, TRG’s consultants will inform the discussion based on an advance review of pertinent circumstances and questions. You will take home TRG’s recommended solutions in the form of a results-oriented action plan that you can implement on time and on budget.