Maximizing Holiday Revenue Starts Now

It’s summer—the time of year when an arts manager’s thoughts turn to poolside fun, family vacations and—of course—planning for A Christmas Carol, The Nutcracker, yuletide concerts and other holiday blockbuster events. Not on your calendar yet? Then you are missing a major opportunity.

In partnership with TRG Arts, New York City Ballet found ways last summer to increase revenue from The Nutcracker in December 2011, and as a result it generated an additional $1.1 million. In this webinar, NYCB’s Director of Marketing Karen Girty joins TRG’s Keri Mesropov and Lindsay Homer to detail how they did it—and how you can get your organization on track for big holiday season success.

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