Manchester Royal Exchange’s co-artistic director Roy Alexander Weise has said he would cut his production budget in half to allow more money to be spent on audience development.

Weise said he would rather shows cost less and fewer people saw them, than exclude certain audiences due to high ticket prices.

Read the full article in The Stage.

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Roy Alexander Weise joined Donna Walker-Kuhne, Founder, Walker Communications Group for an extended discussion as part of the TRG 30 Virtual Roundtables to address and amplify action. Through her experience as one of America’s foremost audience development experts, Donna facilitated a conversation and, with Roy, a renowned director who has worked across London's West End, the National Theatre and the Young Vic, they suggest action for organizations to take now.

TRG 30 is a special series of weekly 30-minute virtual roundtables with CEO Jill Robinson. As the economic and industry impact continues to unfold from COVID-19. Jill, colleagues and guest presenters share best practices on how to manage short-term impact and how to bring focus to an organization's business model for long-term gain.