Amelia Northrup of TRG Arts, Aleta King of Pittsburgh Symphony and Katryn Geane of Jacob's Pillow Dance made this presentation during the 2011 National Arts Marketing Project (NAMP) Conference.

TRG VP Will Lester discuss who's coming to your arts events--and it's not necessary who you'd think. This was presented at the Lightning Rounds of Research during the 2011 National Arts Marketing Proje...

Sharing & Succeeding: Using Community Data To Reach Audiences was presented by Will Lester, VP of TRG Arts at the National Arts Marketing Project (NAMP) Conference in 2011. 

Sharing & Succeeding: Using Community Data To Reach Audiences