Data Center is a cloud-based software service that enables arts administrators to build targeted campaigns, perform demographic and buying-habit research about arts attendees, and trade mailing lists with peer organizations via TRG Community Networks. With Data Center, you can track patron crossover, growth, geography, and demographics all in one place so that you can build effective campaigns that support patron loyalty.  And, the new user interface makes this even easier!  Below are our top three favorite new features, based on feedback from our superusers during beta testing: 

1. A New Interactive Dashboard:  snapshots of your patron data that allows you to quickly manage your campaigns and organizational health. 
2. New Campaigns Module: a better organizational structure to easily monitor all your marketing and fundraising campaigns in one place, with statistics about each list.   
3. New Interface:  a modern design with improved navigation and an intuitive user experience, that is now mobile-friendly!