Dancing with the Stars [slideshow]

Building Stronger Patron Relationships

Arts Reach 2012

Luminaries at top companies discuss the keys to keeping and upgrading patrons. Jill Robinson, President of TRG Arts, moderated this panel discussion at the Spring 2012 ArtsReach Conference in New York City.

Moderator: Jill Robinson, President, TRG Arts
Panelists:
Chad Bauman, Director of Communications, Arena Stage
Suzette Sherman, Director of External Affairs and Member Relations, National Museum of Women in the Arts
David Snead, Vice President of Marketing, New York Philharmonic
Karen Girty, Marketing Director, New York City Ballet
Donna Williams, Chief Audience Development Officer, Metropolitan Museum of Art

Dancing With the Stars: Building Stronger Patron Relationships

View more PowerPoint from Amelia Northrup

Be notified of future content like this with eNews.

Sign up for TRG's eNews and you'll be notified when more content like this is posted, as well as getting our latest research, blog posts, and webinar announcements delivered straight to your inbox. Simply fill out the form below:

* indicates required

Email Address *

First Name *

Last Name *

Phone number *

Job Title *

Organization *

Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”


Jill Robinson	Adam Scurto	Amelia Northrup- Simpson

J.L.Nave	Vincent VanVleet	Keri Mesropov

Building Stronger Patron Relationships

Arts Reach 2012

Be notified of future content like this with eNews.

Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Contributors