Actionable Data to Thrive On [slideshow]

President & CEO
Jill Robinson

Every organization has critical and very accessible database information that provides indicators of growth and sustainability. Jill Robinson, President and CEO of TRG Arts, presented TRG's most actionable Thrive Metrics at ArtsPride New Jersey's Thrive Conference at Princeton University. This presentation will tell you how to find these data points and what the research says about using data to stimulate engagement and nurture relationships with patrons.

Want more information about the most important metrics you can study? Read Jill's recent blog post, Data that Matters: 3 Metrics to Grow Audience Relationships.

Actionable Data to Thrive On from TRG Arts

News Segment: Nonprofit Arts Industry Sees Opportunity in Numbers

NJTV, the local PBS affiliate, ran a story on the Thrive Arts conference, which featured Jill Robinson. Watch the video below or read the transcript here.

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Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

Photo: Joseph Mills

After a poor year for earned revenue in 2012, Lyric Theatre of Oklahoma (LTO) had rebounded and was experiencing a growth spurt. In 2013, Director of Marketing Danyel Siler had turned her attention to single tickets.

Her hard work had paid off, but season tickets were still a challenge. “Season tickets were steadily declining,” she said. “The season ticket campaign had been done the same way for years, maybe even decades. And we blamed the fall on the trend that subs were declining everywhere. Our executive director, artistic director, and I all knew something needed to change, but we didn’t know what.”


Jill Robinson	Adam Scurto	Amelia Northrup- Simpson

J.L.Nave	Vincent VanVleet	Keri Mesropov

News Segment: Nonprofit Arts Industry Sees Opportunity in Numbers

Be notified of future content like this with eNews.

Case Study: Lyric Theatre of Oklahoma

Annual operating budget up 32% in 5 seasons

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